A website is the face of any business, it is a warehouse of all the information that a business wants to impart to the people at large. Technology has changed the way businesses are done and a website is the heart and soul of a company. Having a website is inevitable for a business, no matter how small or large the scale of the business is. It establishes a connect between a business and it's customers.
Many businesses do not have a website because they doubt the importance of having one. They believe a facebook page is enough for providing the requisite online presence, or customers will not visit their website ever, or having and maintaining a website is a costly affair, and numerous other alibis that keep them from owning a website. And such firms are substantially loosing out on some serious business.
Like every other business, a financial advisor too needs a website.
Let's have a look at why having a website is a necessity for a financial advisor:
- Credibility: A website advocates legitimacy and builds credibility of your business. You want to choose between two restaurants, you google for it's reviews, you don't the know way to your friends house, you google, you want to choose a school for your kids, you google. Similarly, when you go to a customer and talk about your offerings, he would want to crosscheck to believe you in the first go at least, So what will he do? Probably Google. So, your website will be there as an answer to his uncertainty and to enhance your credibility.
- Available 24*7: A website is the core marketing strategy of a business and what's best is it works 365*24*7. Even when you are in a deep sweet slumber, your website has it's eyes and ears open, on duty propagating for you.
- New Customer Base: A website knows no boundaries. Not only a prospective client is going to look for you on the internet, but anybody who is looking to invest and is exploring options online, may come across your website. Optimum use of SEO can help you in getting an increasing number of leads.
- Elaborate Content: We all communicate with and update our clients through WhatsApp, sms', emails, etc., and these modes undoubtedly are fabulous ways to spread important know-how. But when it comes to communicating extensive literature like articles, product information, elaborate content like your business history, accomplishments, important information about the industry, etc., then you need a website as a platform to communicate.
- Features: A website sports some unique features which can aid in getting more customer leads like it shows the number of visitors, it can have an enquiry form, a chat section, so you can have an executive who can do online chats with leads, solve their queries, and increase the chances of having them onboard. Online chats can help you cater to your existing customers, solve their doubts and improve your customer service.
- Spread Updates and News: A website is one of the most effective ways to spread news and updates. You just have to upload the content on the website and it'll reach to a mass at the click of a few buttons. You can even have financial calculators like SIP Planners, return calculators, market indicator tables, etc. on your website, with a view to update your customers.
- Interactive: You can play around with your website and can make it interactive by having attractive professional templates, appealing colour combinations, pictures, videos, client testimonials, etc. An interactive website can captivate people's interests and further bolster the appearance and growth of your business.
- Save Time & Money: Lastly, a website is a cost effective and quick method of marketing.
These are among the many benefits which a website offers to a financial advisor. So, there is no reason to not have one. However, when you buy a website, you need to exercise thorough due diligence and select the right domain, look at it's update and maintenance costs, etc. To uncomplicate stuff for you, NJ introduces the NJ webNEST, which will give your business an own domain and e-mail and will give wings to your business.
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